Marketing & Comms

"Our marketing and communication strategies have been the main contributors to our 80%-90% attendance rate average for our wellness program initiatves."

 

 

Key to the success of any wellness initiative is employees engagement, and key to any engagement strategy is 'awareness' - marketing and communication.

 

Our in-house marketing and design team create a variety of customised concepts including:-

 

  • Formal launch campaigns
  • Communication plans
  • Hard copy and online marketing
  • Incentive programs
  • Branding

Our marketing and communication strategies have been the main contributors to our 80%-90% attendance rate average for our wellness program initiatves.


The Message

 

It is essential that the marketing message acts as a positive motivator, positioning any initiative as an employee benefit with no hidden agenda.

 

 

Incentives

 

Incentives are implemented as a means of stimulating participation, not a reason for participating.  They are used to create initial interest and are a legitimate strategy that provide temporary motivation to assist with voluntary adoption of behavior change.