"Our marketing and communication strategies have been the main contributors to our 80%-90% attendance rate average for our wellness program initiatves."
Key to the success of any wellness initiative is employees engagement, and key to any engagement strategy is 'awareness' - marketing and communication.
Our in-house marketing and design team create a variety of customised concepts including:-
- Formal launch campaigns
- Communication plans
- Hard copy and online marketing
- Incentive programs
- Branding
Our marketing and communication strategies have been the main contributors to our 80%-90% attendance rate average for our wellness program initiatves.
The Message
It is essential that the marketing message acts as a positive motivator, positioning any initiative as an employee benefit with no hidden agenda.
Incentives
Incentives are implemented as a means of stimulating participation, not a reason for participating. They are used to create initial interest and are a legitimate strategy that provide temporary motivation to assist with voluntary adoption of behavior change.